Whether you’re a recent law school graduate or a seasoned attorney, you’ve probably heard of Chambers USA. Chambers is an independent research company that carefully ranks the top lawyers and law firms across the country. While you won’t be able to bill for the time spent gathering information and reviewing these ranking submissions, you may find that it is invaluable to developing your business.
In this article, we’ll share some tips to help you leverage the time spent on rankings into law firm growth.
Acknowledge Your Employees
During the nomination process for individuals, you’re bound to notice some standout performers! In every industry, acknowledging your top earners can directly contribute to employee retention. Furthermore, awards and recognition will improve their credibility for current and prospective clients. To show your appreciation for their contributions to the firm, be sure to publicly acknowledge them – whether through internal communications or on social media.
Identify Trends in Reporting
As the saying goes, ‘where there’s smoke, there’s fire!’ This old adage certainly holds true of your firm’s nominations and rankings. As you look at firm nominations, you can detect trends in client priorities. What aspect of your service was top of mind for them? Was it a service that you’re interested in promoting further?
When you review the data on client priorities, you can develop strategies to address the issues that matter most. Ask yourself: “how can I serve these clients more effectively and improve their satisfaction?” For example, you might find that you aren’t fully articulating your service offerings on social media and through your communications with clients. If you can provide them with additional services of real value, don’t be afraid to reach out and offer your perspective. Finally, if you’re consistently providing referrals for work in a complementary area, consider expanding your offerings.
Review & Repurpose Client Feedback
For most ranking submissions, you’ll need to work directly with your clients. After completing your ranking submission work, consider other ways that you can use the information that you’ve gathered. For example, if one of your attorneys received stellar feedback, consider sharing it on social media or creating a case study for your blog.
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